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Courtesy of HSNGone are the days when the words “home shopping” summoned mental images of your bathrobe-clad grandmother on the living room couch. Recently www.carlavermaat.nl , the Home Shopping Network has become a haven for prestige best replica bags , celebrity-inspired brands, from Ken Paves’ new high-end haircare line to Sarah Jessica Parker’s latest fragrance, Covet Bloom (who would have thought women would purchase fragrance without smelling it first?). Michael Henry, SVP of beauty merchandising for HSN, says that the success of brands on the channel often depends on those whom he dubs ‘brand ambassadors.’ “In the past, shopping channels would just use spokespeople,” he says. “But now consumers are savvier, and they can tell when someone is actually involved with the development of the brand. It increases the brand’s credibility and authority to see the creator demonstrating the product’s use on television.” With over 75 beauty brands45 launched in just the past two yearsHSN has taken the beauty industry by storm. – Continue Reading Below

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